Building the Enterprise RIA: What Advisors Can Learn from Titleist Asset Management’s Model

Building the Enterprise RIA

For two decades, the RIA movement has been about independence. But as the industry matures, independence alone isn’t enough.

In this conversation with Tina Powell of Intentional.ly, Jay Coulter, CEO of Titleist Asset Management and founder of The Resilient Advisor, shares how his firm is defining what comes next — the Enterprise RIA.

From Resilient to Enterprise

Coulter’s 25-year career — from Lehman Brothers to launching 11 RIAs through his consulting practice — has been about one thing: helping advisors build resilient, scalable businesses. At Titleist, that philosophy has evolved into a national platform where advisors can be independent business owners without feeling alone.

Why the Enterprise Model Matters

The Enterprise RIA model merges what advisors love about independence (freedom, equity ownership, autonomy) with what they need to grow (operational systems, tech integration, and human support). Coulter’s team built TAM360, a hybrid platform that blends AI-driven tools with real human service. “AI makes advisors better,” he says, “but only when it’s balanced with people who care.”

Lessons for Advisors Building Their Own Enterprise

• Commit to operational excellence. Build repeatable systems that scale.

• Avoid dependency traps. Own your data, and partner with firms that let you leave freely.

• Stay private-equity-free if you value culture. Fast growth can come at a cost.

• Adopt AI — but review everything. Human oversight is still your best brand protection.

Coulter’s long-term vision: serve 20,000 families and empower 100 advisors to own their future. For advisors designing their next evolution, the Enterprise RIA model might just be the blueprint.

👉 Read more insights and join the movement at ResilientAdvisor.com