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Busted Goals


It is Goal Setting season. 


For a lot of advisors, goal setting is very painful and easier to just avoid. 


As the old saying goes: Don't get caught driving East to catch a sunset!


I have taught many of you my Resilient OKR System.


Unfortunately, it has failed with some and begs the important question: WHY?


I have landed on the simplest explanation. Just like portfolio management, financial planning and client communication...goal setting need to be customized for each advisor for the best results.


If you enjoy detailed systems with regular accountability for you and your team, the Resilient OKR System may be for you.


If you are more of a strategic, long term planner the 'Entrepreneur's Guide To Goal Setting' from Strategic Coach could be for you.


If you work best with radical simplicity, consider the approach Earl Nightingale used to teach called The Goal Card. It is as simple as it sounds. Determine your goal(s) for the next 30 or 90 days and put it on a card that you carry around with you. Could it get any simpler?  




For 2024, I am using the Strategic Coach tool paired with a quarterly Goal Card.


If I am in your office, put me on the spot and ask to see my Goal Card. 


Accountability matters. 


Goals matter.




Takeaway: Pick a strategy that works for you:


Download the Strategic Coach Goal Setting Book: Link

Download the Resilient OKR System: Link

Build your Goal Card


Let me know if you would like to talk it through.



- Jay



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