Overcoming The Overwhelm & Your Free Time
- Jay Coulter, CFP®, CIMA®

- Aug 16, 2024
- 2 min read

During World War II, Dwight D. Eisenhower served as the Supreme Commander of the Allied Expeditionary Forces in Europe.
His role required him to make critical decisions under immense pressure, often with incomplete information and in highly volatile situations.
The urgency and importance of various tasks were constantly shifting, making it essential for Eisenhower to prioritize effectively.
One famous example is the decision-making process surrounding D-Day, the Allied invasion of Normandy.
Planning for the invasion was a monumental task that involved coordinating multiple nations, managing complex logistics, and dealing with unpredictable weather.
Eisenhower had to weigh the urgency of launching the invasion against the importance of ensuring all preparations were complete.
His ability to prioritize effectively was crucial to the success of the most important military operation of the war.
How did he prioritize so effectively?
Eisenhower once said: “What is important is seldom urgent and what is urgent is seldom important.”
From this quote, the Eisenhower Matrix was born.
The formalization of the matrix came later, with Stephen Covey being one of the most prominent figures to popularize it.
Note: If you are familiar with the Eisenhower Matrix and Covey's work, please keep reading because there is more to this Saturday Note than the matrix.
In his book "The 7 Habits of Highly Effective People," Covey presented the matrix as a practical tool to help people focus on what truly matters and avoid getting bogged down by less important tasks.
The Eisenhower Matrix is divided into four quadrants:
Urgent and Important: These are your crises, deadlines, and pressing problems. They need your immediate attention.
Important but Not Urgent: These tasks contribute to your long-term goals and personal growth. They require planning and action but are often neglected.
Urgent but Not Important: These are interruptions, meetings, or activities that demand attention but don’t significantly contribute to your goals. Consider delegating these.
Neither Urgent nor Important: These are distractions and time-wasters. They provide little value and should be minimized.
Eisenhower's method emphasizes the importance of focusing on what truly matters, rather than getting caught up in the endless cycle of urgent but unimportant tasks.
Another lesser-known aspect of Eisenhower’s life was his disciplined use of leisure time.
Despite his busy schedule, Eisenhower was an avid golfer and painter and spent time pursuing these interests as he led US operations during WWII and as President of the United States.
He understood that rest and recreation were important for maintaining his effectiveness and resilience.
I am personally not very good at this...at all.
Takeaway: Are you prioritizing your personal 'free time?'




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