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Mental Health & Financial Advisors: Jay Coulter on Standard Deviations with Daniel Crosby

Recently Daniel Crosby invited me on his Standard Deviations Podcast. We set-out to discuss my framework for simplifying an advisory practice, but ended up discussing one of my passions: Mental Health. You can listen to the episode here:


Download The Resilient Advisor book and learn my stress management system HERE


In our high-paced industry, financial advisors often find themselves at the epicenter of managing both wealth and emotions. They are entrusted with the responsibility of guiding clients towards their financial aspirations, while also navigating the complexities of ever-changing market dynamics. Given the weight of these responsibilities, it's imperative to underscore the importance of mental health for financial advisors.


The Stress & Financial Advisors


Financial advisors are under constant pressure to deliver results. Here's a snapshot of the challenges they face:

  1. Market Volatility: The financial markets are notoriously unpredictable. With clients’ life savings and financial futures at stake, the constant ebb and flow of the markets can be a considerable source of stress.

  2. Emotional Clients: Financial decisions are deeply personal. Advisors often find themselves in the position of managing not just finances, but also the anxieties, hopes, and fears of their clients.

  3. Regulatory Demands: The world of finance is heavily regulated. Staying compliant while ensuring client satisfaction adds another layer of pressure.

  4. Performance Pressures: There's an ever-present drive to outperform the market, competitors, and even one’s own track record.

Why Mental Health Matters


The above stressors can take a significant toll on one's mental well-being. And while stress is a part of any profession, unchecked stress can lead to burnout, anxiety, depression, and more. For financial advisors, this is not just about personal well-being, but also professional success. Here's why:

  1. Better Decision Making: A clear and focused mind can analyze situations better, leading to more informed investment decisions.

  2. Enhanced Client Relations: When advisors are mentally at peace, they can communicate more effectively, empathize with clients, and build stronger relationships.

  3. Avoiding Burnout: Ensuring good mental health can prevent burnout, ensuring longevity and consistency in the profession.

  4. Personal Fulfillment: Beyond professional success, prioritizing mental well-being is crucial for personal satisfaction and a balanced life.

Steps to Foster Mental Well-being


Given the importance of mental health, here are some steps that financial advisors can take:

  1. Set Boundaries: While it’s essential to be there for clients, it's also crucial to set boundaries to ensure personal time and space.

  2. Seek Support: Whether it's through counseling, peer groups, or mentorship, talking about challenges can provide clarity and relief.

  3. Continuous Learning: Embrace the ever-evolving nature of finance. Regular training and upskilling can reduce the anxiety of the unknown.

  4. Physical Health: Exercise, a balanced diet, and adequate sleep can significantly impact mental health.

  5. Mindfulness Practices: Techniques such as meditation, deep breathing, and journaling can be beneficial.


Mental health is not just a personal concern; it's a professional imperative for financial advisors. As custodians of both wealth and trust, advisors owe it to themselves and their clients to prioritize their mental well-being. After all, a sound mind is crucial for sound financial advice.

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