The Gold Bug Pejorative
- Jay Coulter, CFP®, CIMA®

- Jun 6
- 1 min read

In 2008, I thought the world was ending.
Lehman Brothers had collapsed.
I lost my job...markets were in free fall.
For a year, I had quietly been buying gold for my family.
Then one morning I heard Beck Quick interview a famous portfolio manager laughing on CNBC about people paying $700 an ounce for gold!!!
I felt foolish.
Still, I tried to “educate” friends and family about gold and silver.
Most laughed at me...
Precious metals then entered a long bear market...it was brutal...
I was the “Gold Bug” and it was not a compliment!
A pejorative label that has stuck with me—even on investment committees I serve today.
But here’s the thing: I’m fine with it...

During that season of doubt... I discovered Harry Browne.
A visionary who thought differently about both life and investing.
He designed the Permanent Portfolio—a strategy built to survive any market environment, using:
Stocks
Bonds
Gold
Cash
The goal?
Resilience...not speculation.
Browne believed that real wealth wasn’t about luxury. It was about freedom.
That philosophy resonated deeply...and it still does.
5 Lessons Harry Browne taught me:
👉 Question conventional wisdom. Popular ≠ correct.
👉 Diversify for resilience. Survive first, then thrive.
👉 Own gold. Timeless protection in uncertain times.
👉 Pursue freedom. Financial independence → life independence.
👉 Challenge the system. Progress comes from questioning, not conforming.
Today, when someone calls me a “Gold Bug,” I smile.
Because sometimes the best opportunities lie in thinking differently.
In a market like this… that lesson still applies.
--> Question: How are you thinking differently from the crowd today?





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